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Crawdaddy’s Substack
How Xerox invented the PC then flubbed it

How Xerox invented the PC then flubbed it

Review of Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age by Michael Hiltzik

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Rob Crawford
Jun 21, 2023
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Crawdaddy’s Substack
Crawdaddy’s Substack
How Xerox invented the PC then flubbed it
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Perhaps because of Xerox' s phenomenal growth in the 1960s, a number of habits became entrenched in the company's culture. The Xerox management hierarchy became one of rigid top-down control, which paid less attention to the opinions of its customers than the cost-and-quantity inputs of its financial models. At the end of the decade, Xerox was a one-pro…

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